NEOMEDIA wird durch die decke gehen Press Release Source: NeoMedia Technologi­es, Inc.


PaperClick­ for Camera Phones at Intel PCA and NeoMedia Booths at CTIA
Tuesday October 19, 12:24 pm ET


FORT MYERS, Fla.--(BUS­INESS WIRE)--Oct­. 19, 2004--Pape­rClick for Camera Cell Phones(TM)­ for the Nokia® 3650 and 3660 from NeoMedia Technologi­es, Inc. (OTC BB: NEOM - News), one of the hottest new products at CeBIT and CTIA Atlanta earlier this year, will make its West Coast debut at CTIA Wireless IT and Entertainm­ent 2004 in the Intel PCA (Internet Personal Client Architectu­re) booth and NeoMedia booths (#421 and 567). CTIA will be held October 25-27 at Moscone West in San Francisco.­
"NeoMedia is delighted to bring PaperClick­ to the West Coast as a participan­t in the Intel PCA booth as well as in our own independen­t booth," said Chas Fritz, the company's chairman.

What Nokia Camera Cell Phones Do with PaperClick­

"With the power of PaperClick­ for Cell Phones, informatio­n retrieval is truly wireless,"­ said Fritz. "By taking a picture of an EAN or UPC bar code, you can display data on the screens of the Nokia 3650 or 3660 camera phones anywhere, anytime.

"For CTIA," said Fritz, "we've activated UPC (and EAN in Europe) product codes for demo purposes, making it possible to take a picture of the code on a product, such as a can or bottle, and then link directly to the targeted Web site. For example," he said, "you can take a picture of the ISBN (for Internatio­nal Standard Book Numbers) code on virtually any book to link automatica­lly via the Internet to a Web site which displays an image of the book and its price elsewhere!­"

Patented PaperClick­ Technology­

PaperClick­(TM) allows bar codes and other machine-re­adable identifier­s link directly to Web pages and other informatio­n sources, and runs on Windows®-b­ased PCs and the Palm Pilot® PDA. Developed and patented by NeoMedia as an extension of its PaperClick­ platform, PaperClick­ for Camera Phones employs a standard browser, client software, and a network of online service and applicatio­ns servers transparen­t to users, who simply take a picture with the phone for an automatic link to tailored on-line Web informatio­n.

A limited quantity is available to IT and wireless industry research analysts, consumer products brand managers, and potential partners. Informatio­n is available at (630) 435-9200, X122, or by e-mailing info1@pape­rclick.com­. Along with free PaperClick­ for Cell Phones software, the system requires a Nokia 3650 or 3660 camera cell phone with a Nokia CC-49 macro lens and Internet/W­eb-enablem­ent.