NeoMedia Technologies Inc
WKN: A115B5 / ISIN: US6405054007NEOMEDIA wird durch die decke gehen
| eröffnet am: | 20.10.04 13:44 von: | standingovation |
| neuester Beitrag: | 26.04.07 08:48 von: | micha1 |
| Anzahl Beiträge: | 1425 | |
| Leser gesamt: | 125470 | |
| davon Heute: | 86 | |
bewertet mit 2 Sternen |
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10.12.04 21:29
#376
standingovation
ist ja schon verdächtig
nicht dass ich da einigen insiderwissen vorwerfen will.. aber...
10.12.04 21:44
#379
Dope4you
Kann ja auch nicht anders sein
da müssen welche was wissen, bei dem Volumen kann es ja nicht ohne Grund so einen Anstieg geben. Ich freu mich schon auf nächste Woche :) Das dürfte noch gewaltig nach Oben gehen. Da könnten nächste Woche 0,25 Euro drin sein.
10.12.04 21:55
#382
standingovation
auch misstrauische gibt es:
verkäufe zum schluss aberdie 20cent halten wie eine betonwand
10.12.04 22:04
#384
standingovation
bin nch drinn! ich will ja das beste
nicht verpassen!! schönes weekend
10.12.04 22:11
#385
standingovation
americanbulls zu NEOM: BUY confirmed
NEOMEDIA TECHNOLOGY
Daily Commentary
Our system posted a BUY CONFIRMED today. The previous SELL recommendation that was confirmed was made on 11.24.2004 (16) days ago, when the stock price was 0.1600. Since then NEOM has gained 3.75% .
Were you eager to go long? Well, without doubt, it was the right time to do so. The BUY signal was finally confirmed, and most probably you have called your broker and placed your long orders with no hesitation.
Don't worry if you have missed this buying opportunity. The market may now give you a second chance. You may still find good prices for buying in the next session.
[MOTTO OF THE DAY]
Buying was right in a nice bullish day
Hold your stocks now whatever they say
Daily Commentary
Our system posted a BUY CONFIRMED today. The previous SELL recommendation that was confirmed was made on 11.24.2004 (16) days ago, when the stock price was 0.1600. Since then NEOM has gained 3.75% .
Were you eager to go long? Well, without doubt, it was the right time to do so. The BUY signal was finally confirmed, and most probably you have called your broker and placed your long orders with no hesitation.
Don't worry if you have missed this buying opportunity. The market may now give you a second chance. You may still find good prices for buying in the next session.
[MOTTO OF THE DAY]
Buying was right in a nice bullish day
Hold your stocks now whatever they say
11.12.04 00:48
#386
heinerle
noch was von barchart :-))
Long Term Indicators Average: 100% - Buy
100-Day Average Volume - 6316609
Overall Average: 100% - Buy
Price Support Pivot Point Resistance
0.2070 0.1410 0.2020 0.2630
Alle Signale auf Grün!
Schaut mal, wieviel Luft man dort nach oben sieht
Long Term Indicators Average: 100% - Buy
100-Day Average Volume - 6316609
Overall Average: 100% - Buy
Price Support Pivot Point Resistance
0.2070 0.1410 0.2020 0.2630
Alle Signale auf Grün!
Schaut mal, wieviel Luft man dort nach oben sieht
11.12.04 17:59
#387
HiGhLiFE
was tun?
hab NEOM letztes Jahr für 0,23€ gekauft, dann hatte ich kurzfristig die Hoffnung verlorn, weil über 70% im Minus, aber jetz bin ich vielleicht bald wieder im Plus, wenn der Dollar nich so schwach wär.
Weiß noch net ob ich halten soll, oder verkaufen weil die Marktkapitalisierung is ja schon mit 75 Mio$ schon recht heftig, wenn man bedenkt dass sie nur paar Kröten Umsatz machen.
Andererseits ist es doch erstaunlich dass so große Aktienpakete um die 0,2$ über die Theke gehen, heisst das vielleicht das sich paar Leute schon derbe eindecken weil bald Lizenzverträge im 3-stelligen Mio Bereich abgeschlossen werden?
Ich mein das Paperclick Zukunft haben könnte, hab ich nie verneint, sonst wär ich selbst nich schon so früh reingegangen.
Weiß noch net ob ich halten soll, oder verkaufen weil die Marktkapitalisierung is ja schon mit 75 Mio$ schon recht heftig, wenn man bedenkt dass sie nur paar Kröten Umsatz machen.
Andererseits ist es doch erstaunlich dass so große Aktienpakete um die 0,2$ über die Theke gehen, heisst das vielleicht das sich paar Leute schon derbe eindecken weil bald Lizenzverträge im 3-stelligen Mio Bereich abgeschlossen werden?
Ich mein das Paperclick Zukunft haben könnte, hab ich nie verneint, sonst wär ich selbst nich schon so früh reingegangen.
11.12.04 18:11
#388
Dope4you
Ich bleib drin
Hatte auch schon über 50% Minus, und jetzt steh ich bei 24% im Plus. Da freut einem jeder Cent den es nach Oben geht. Und so derb wie die gestiegen sind ist sicher was im Busch.
Da wurden für 6 Mio Aktien gehandelt an einem Tag, das können nicht nur Zocker sein, da decken sich Insider ein, anders kann ich mir das nicht vorstellen.
Und bei 30-40 Cent dann schön verkaufen und der nächste Urlaub ist gesichert.
Da wurden für 6 Mio Aktien gehandelt an einem Tag, das können nicht nur Zocker sein, da decken sich Insider ein, anders kann ich mir das nicht vorstellen.
Und bei 30-40 Cent dann schön verkaufen und der nächste Urlaub ist gesichert.
11.12.04 18:54
#389
heinerle
Keine Frage: drinbleiben - geht doch gerade erst
los !!
Leute, ist OTC. Da geht man nur mit Geld rein, dessen Verlust man natürlich nicht gerne macht, den man aber verschmerzen könnte.
Muß aber jeder selbst entscheiden.
Wenn jetzt eine positive News kommt ( und etwas ist sicher im Anmarsch, denn anders ist die Entwicklung der letzten Zeit nicht zu erkären), dann haben wir unsere Freude.
Nur meine Meinung
Gruß
Leute, ist OTC. Da geht man nur mit Geld rein, dessen Verlust man natürlich nicht gerne macht, den man aber verschmerzen könnte.
Muß aber jeder selbst entscheiden.
Wenn jetzt eine positive News kommt ( und etwas ist sicher im Anmarsch, denn anders ist die Entwicklung der letzten Zeit nicht zu erkären), dann haben wir unsere Freude.
Nur meine Meinung
Gruß
11.12.04 22:19
#390
evnet
paßt bloß auf am Montag,
das der Sabber nicht in die Tastatur tropft!!
aber mal ehrlich, ist schon bemerkenswert: TS hält an der Wallstreet vor ein paar Brokern eine Rede über Microcaps und nachdem sich die Jungs die Reste Ihres Steaks aus den Zähnen gepult haben, sehen wir 40 mio. Tagesumsatz und einen SK von über 0,2.
Mal sehen ob´s nächste Woche wirklich eine PR gibt die diesen Anstieg konsolidiert oder besser noch eines der Gerüchte Wodaffohn oder Macrohart bestätigt wird, dann wirds wohl wenigstens Zwei$nachten. IMO
gruß
ev
aber mal ehrlich, ist schon bemerkenswert: TS hält an der Wallstreet vor ein paar Brokern eine Rede über Microcaps und nachdem sich die Jungs die Reste Ihres Steaks aus den Zähnen gepult haben, sehen wir 40 mio. Tagesumsatz und einen SK von über 0,2.
Mal sehen ob´s nächste Woche wirklich eine PR gibt die diesen Anstieg konsolidiert oder besser noch eines der Gerüchte Wodaffohn oder Macrohart bestätigt wird, dann wirds wohl wenigstens Zwei$nachten. IMO
gruß
ev
12.12.04 20:51
#392
evnet
Tobin Smith,
Herausgeber des Microcaps-Newsletters, lest doch ein wenig RB oder besser www.Investorshub.com, dann lichten sich auch so einige Nebel. Denn wie schon gesagt, der Kurs wird in USA gemacht.
gruß
ev
gruß
ev
13.12.04 14:42
#396
Doncamiloo
Bis Resistance 0,263$, minimum....
Die werden sich heute eindecken bis zum getno!
Will aber nicht drauf wetten , ist nur meine Meinung!
Woll`n mal schaun...
Will aber nicht drauf wetten , ist nur meine Meinung!
Woll`n mal schaun...
13.12.04 14:46
#397
Doncamiloo
Rangingbull
NeoMedia's New Mobile Marketing Services Link Brand Managers and Agencies Directly to Consumers
Monday December 13, 8:30 am ET
Anywhere, Anytime Access to Brands via Cell Phones and Mobile Wireless Devices
FT. MYERS, Fla.--(BUSINESS WIRE)--Dec. 13, 2004-- NeoMedia Technologies, Inc. (OTC BB: NEOM - News), today introduced PaperClick® Mobile Marketing Services, giving global marketers and advertising agencies the tools and support to have one-on-one contact with consumers through cell phones and other mobile wireless devices
NeoMedia's new services empower brand managers and agencies with anywhere, anytime access to consumers, letting them impact the purchase decision when that decision is being made. PaperClick Mobile Marketing Services delivers real-time promotional content, which can be easily updated and changed by marketers, while giving on-the-go consumers one-click e-commerce buying power.
"Marketers and agencies told us they needed to leverage the power of their brands using wireless devices," said Charles T. Jensen, president, CEO and COO of NeoMedia. "PaperClick can use cell phones and PDA's to deliver promotions, sales assistance, product info, purchase options, and more, directly to consumers more cost-effectively than conventional direct-to-consumer methods. Marketers can communicate with consumers, either in retail outlets, at home, or anywhere. And, in addition, marketers can track the effectiveness of product launches, ad campaigns, brochures and posters with real-time monitoring."
Marketer-to-Consumer in One-Click
The latest addition to the Mobile Marketing Services suite lets users of a wide range of already-in-use camera phones "take pictures" of special created codes on packages and promotional items and connect in one-click to marketing information. First available for popular Nokia® Series 60 mobile phones, the new capability complements the launch of the PaperClick Mobile Go-Window(TM) this summer and PaperClick for Camera Cell Phones(TM) late last year.
"Only NeoMedia can immediately offer global marketers the complete range of services provided by the PaperClick Mobile Marketing suite," said Mr. Jensen.
Covering the Mobile Marketing Bases
With the use of in-the-market phones, PaperClick Mobile Marketing Services covers the mobile marketing bases.
The patented PaperClick technology range of applications for marketers includes:
Word Activation, with marketers registering brand names or tag lines in the PaperClick WordRegistry(TM) created by NeoMedia and Fortune® 500 innovator SAIC, originator of Internet domain name registration, and the official repository for PaperClick words. Registered words or tag lines can be entered in the PaperClick Mobile Go-Window, a horizontal text-entry bar on the screen of a wireless device, to link to content from marketers. The Go-Window runs on Windows Mobile®, Palm® and Java MIDP 2.0 (Mobile Independent Device Profile)-based devices including smart phones, the Palm Tungsten C PDA, the Handspring(TM) Treo 600, and others.
Created Code Activation, with two-dimensional codes created and placed on packaging, literature, ads, posters, etc., provides a one-click link to marketers' content via popular SymbianOS(TM)-based devices, such as Nokia Series 60 mobile phones;
Existing Code Activation, with the ability to use a SymbianOS-based camera phone to "take a picture" of already-in-the-market UPC, EAN, JAN and ISBN codes to link to content from marketers.
Delivering a Highly-Desirable Audience
"Now, NeoMedia has electronically bridged the gap from marketer to consumer with PaperClick Mobile Marketing Services,," said Mr. Jensen.
PaperClick Mobile Marketing Services were designed to deliver a highly-desirable audience . . . the widely-reported demographic of more than a half-billion mobile service subscribers in the U.S. and Europe, 40% of whom have Internet access.
"Right now, NeoMedia can deliver this target audience by electronically bridging the gap between marketer and user via the popular wireless devices in use," Mr. Jensen said
How PaperClick Works
The patented PaperClick platform from NeoMedia links a unique identifier, such as a barcode or a word to a specific URL (Web page) in a five-step process:
Step 1 - Activation - A barcode or word is registered and activated by a product manufacturer;
Step 2 - A PaperClick-enabled device retrieves the code or word;
Step 3 - The device's Web browser is automatically launched and connects to a designated server;
Step 4 - The server retrieves the specific Web page based on the barcode or word;
Step 5 - The Web page is downloaded to the device's screen.
A wide range of "back office" software and services is also available from NeoMedia.
Available to Wireless Carriers and Manufacturers
The PaperClick family of mobile marketing services is immediately available for purchase by wireless carriers and manufacturers of Internet-capable cell phones, smartphones, PDA's and other wireless devices, and for demonstration to IT and wireless industry research analysts and potential partners
Information is available from (630) 435-9200, Ext. 125, or by e-mailing info1@paperclick.com.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a developer and international marketer of software and patented technologies, including PaperClick (www.PaperClick.com) PaperClick for Camera Cell Phones and the PaperClick Mobile Go-Window, which link products, print and physical objects directly to targeted online data,. NeoMedia also offers expertise in homeland security and e-authentication applications, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions. NeoMedia's Micro Paint Repair business unit specializes in products and services for the worldwide micro paint repair industry, including a system and processes utilizing proprietary technology.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
PaperClick is a registered trademark, and PaperClick For Cell Phones, PaperClick Mobile Go-Window and PaperClick WordRegistry are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4782327
Advertisements
Monday December 13, 8:30 am ET
Anywhere, Anytime Access to Brands via Cell Phones and Mobile Wireless Devices
FT. MYERS, Fla.--(BUSINESS WIRE)--Dec. 13, 2004-- NeoMedia Technologies, Inc. (OTC BB: NEOM - News), today introduced PaperClick® Mobile Marketing Services, giving global marketers and advertising agencies the tools and support to have one-on-one contact with consumers through cell phones and other mobile wireless devices
NeoMedia's new services empower brand managers and agencies with anywhere, anytime access to consumers, letting them impact the purchase decision when that decision is being made. PaperClick Mobile Marketing Services delivers real-time promotional content, which can be easily updated and changed by marketers, while giving on-the-go consumers one-click e-commerce buying power.
"Marketers and agencies told us they needed to leverage the power of their brands using wireless devices," said Charles T. Jensen, president, CEO and COO of NeoMedia. "PaperClick can use cell phones and PDA's to deliver promotions, sales assistance, product info, purchase options, and more, directly to consumers more cost-effectively than conventional direct-to-consumer methods. Marketers can communicate with consumers, either in retail outlets, at home, or anywhere. And, in addition, marketers can track the effectiveness of product launches, ad campaigns, brochures and posters with real-time monitoring."
Marketer-to-Consumer in One-Click
The latest addition to the Mobile Marketing Services suite lets users of a wide range of already-in-use camera phones "take pictures" of special created codes on packages and promotional items and connect in one-click to marketing information. First available for popular Nokia® Series 60 mobile phones, the new capability complements the launch of the PaperClick Mobile Go-Window(TM) this summer and PaperClick for Camera Cell Phones(TM) late last year.
"Only NeoMedia can immediately offer global marketers the complete range of services provided by the PaperClick Mobile Marketing suite," said Mr. Jensen.
Covering the Mobile Marketing Bases
With the use of in-the-market phones, PaperClick Mobile Marketing Services covers the mobile marketing bases.
The patented PaperClick technology range of applications for marketers includes:
Word Activation, with marketers registering brand names or tag lines in the PaperClick WordRegistry(TM) created by NeoMedia and Fortune® 500 innovator SAIC, originator of Internet domain name registration, and the official repository for PaperClick words. Registered words or tag lines can be entered in the PaperClick Mobile Go-Window, a horizontal text-entry bar on the screen of a wireless device, to link to content from marketers. The Go-Window runs on Windows Mobile®, Palm® and Java MIDP 2.0 (Mobile Independent Device Profile)-based devices including smart phones, the Palm Tungsten C PDA, the Handspring(TM) Treo 600, and others.
Created Code Activation, with two-dimensional codes created and placed on packaging, literature, ads, posters, etc., provides a one-click link to marketers' content via popular SymbianOS(TM)-based devices, such as Nokia Series 60 mobile phones;
Existing Code Activation, with the ability to use a SymbianOS-based camera phone to "take a picture" of already-in-the-market UPC, EAN, JAN and ISBN codes to link to content from marketers.
Delivering a Highly-Desirable Audience
"Now, NeoMedia has electronically bridged the gap from marketer to consumer with PaperClick Mobile Marketing Services,," said Mr. Jensen.
PaperClick Mobile Marketing Services were designed to deliver a highly-desirable audience . . . the widely-reported demographic of more than a half-billion mobile service subscribers in the U.S. and Europe, 40% of whom have Internet access.
"Right now, NeoMedia can deliver this target audience by electronically bridging the gap between marketer and user via the popular wireless devices in use," Mr. Jensen said
How PaperClick Works
The patented PaperClick platform from NeoMedia links a unique identifier, such as a barcode or a word to a specific URL (Web page) in a five-step process:
Step 1 - Activation - A barcode or word is registered and activated by a product manufacturer;
Step 2 - A PaperClick-enabled device retrieves the code or word;
Step 3 - The device's Web browser is automatically launched and connects to a designated server;
Step 4 - The server retrieves the specific Web page based on the barcode or word;
Step 5 - The Web page is downloaded to the device's screen.
A wide range of "back office" software and services is also available from NeoMedia.
Available to Wireless Carriers and Manufacturers
The PaperClick family of mobile marketing services is immediately available for purchase by wireless carriers and manufacturers of Internet-capable cell phones, smartphones, PDA's and other wireless devices, and for demonstration to IT and wireless industry research analysts and potential partners
Information is available from (630) 435-9200, Ext. 125, or by e-mailing info1@paperclick.com.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a developer and international marketer of software and patented technologies, including PaperClick (www.PaperClick.com) PaperClick for Camera Cell Phones and the PaperClick Mobile Go-Window, which link products, print and physical objects directly to targeted online data,. NeoMedia also offers expertise in homeland security and e-authentication applications, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions. NeoMedia's Micro Paint Repair business unit specializes in products and services for the worldwide micro paint repair industry, including a system and processes utilizing proprietary technology.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
PaperClick is a registered trademark, and PaperClick For Cell Phones, PaperClick Mobile Go-Window and PaperClick WordRegistry are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4782327
Advertisements
13.12.04 14:46
#399
walti
Businnes Wire 14:37
(Graphic: Business Wire)
FT. MYERS, Fla.
NeoMedia Technologies, Inc.
Charles T. Jensen, 239-337-3434
cjensen@neom.com
or
The Kaminer Group
David A. Kaminer, 914-684-1934
dkaminer@kamgrp.com
Anywhere, Anytime Access to Brands via Cell Phones and Mobile Wireless Devices
NeoMedia Technologies, Inc. (OTC BB: NEOM), today introduced PaperClick(R) Mobile Marketing Services, giving global marketers and advertising agencies the tools and support to have one-on-one contact with consumers through cell phones and other mobile wireless devices.
NeoMedia's new services empower brand managers and agencies with anywhere, anytime access to consumers, letting them impact the purchase decision when that decision is being made. PaperClick Mobile Marketing Services delivers real-time promotional content, which can be easily updated and changed by marketers, while giving on-the-go consumers one-click e-commerce buying power.
"Marketers and agencies told us they needed to leverage the power of their brands using wireless devices," said Charles T. Jensen, president, CEO and COO of NeoMedia. "PaperClick can use cell phones and PDA's to deliver promotions, sales assistance, product info, purchase options, and more, directly to consumers more cost-effectively than conventional direct-to-consumer methods. Marketers can communicate with consumers, either in retail outlets, at home, or anywhere. And, in addition, marketers can track the effectiveness of product launches, ad campaigns, brochures and posters with real-time monitoring."
Marketer-to-Consumer in One-Click
The latest addition to the Mobile Marketing Services suite lets users of a wide range of already-in-use camera phones "take pictures" of special created codes on packages and promotional items and connect in one-click to marketing information. First available for popular Nokia(R) Series 60 mobile phones, the new capability complements the launch of the PaperClick Mobile Go-Window(TM) this summer and PaperClick for Camera Cell Phones(TM) late last year.
"Only NeoMedia can immediately offer global marketers the complete range of services provided by the PaperClick Mobile Marketing suite," said Mr. Jensen.
Covering the Mobile Marketing Bases
With the use of in-the-market phones, PaperClick Mobile Marketing Services covers the mobile marketing bases.
The patented PaperClick technology range of applications for marketers includes:
-- Word Activation, with marketers registering brand names or tag lines in the PaperClick WordRegistry(TM) created by NeoMedia and Fortune(R) 500 innovator SAIC, originator of Internet domain name registration, and the official repository for PaperClick words. Registered words or tag lines can be entered in the PaperClick Mobile Go-Window, a horizontal text-entry bar on the screen of a wireless device, to link to content from marketers. The Go-Window runs on Windows Mobile(R), Palm(R) and Java MIDP 2.0 (Mobile Independent Device Profile)-based devices including smart phones, the Palm Tungsten C PDA, the Handspring(TM) Treo 600, and others.
-- Created Code Activation, with two-dimensional codes created and placed on packaging, literature, ads, posters, etc., provides a one-click link to marketers' content via popular SymbianOS(TM)-based devices, such as Nokia Series 60 mobile phones;
-- Existing Code Activation, with the ability to use a SymbianOS-based camera phone to "take a picture" of already-in-the-market UPC, EAN, JAN and ISBN codes to link to content from marketers.
Delivering a Highly-Desirable Audience
"Now, NeoMedia has electronically bridged the gap from marketer to consumer with PaperClick Mobile Marketing Services,," said Mr. Jensen.
PaperClick Mobile Marketing Services were designed to deliver a highly-desirable audience . . . the widely-reported demographic of more than a half-billion mobile service subscribers in the U.S. and Europe, 40% of whom have Internet access.
"Right now, NeoMedia can deliver this target audience by electronically bridging the gap between marketer and user via the popular wireless devices in use," Mr. Jensen said
How PaperClick Works
The patented PaperClick platform from NeoMedia links a unique identifier, such as a barcode or a word to a specific URL (Web page) in a five-step process:
Step 1 - Activation - A barcode or word is registered and activated by a product manufacturer;
Step 2 - A PaperClick-enabled device retrieves the code or word;
Step 3 - The device's Web browser is automatically launched and connects to a designated server;
Step 4 - The server retrieves the specific Web page based on the barcode or word;
Step 5 - The Web page is downloaded to the device's screen.
A wide range of "back office" software and services is also available from NeoMedia.
Available to Wireless Carriers and Manufacturers
The PaperClick family of mobile marketing services is immediately available for purchase by wireless carriers and manufacturers of Internet-capable cell phones, smartphones, PDA's and other wireless devices, and for demonstration to IT and wireless industry research analysts and potential partners
Information is available from (630) 435-9200, Ext. 125, or by e-mailing info1@paperclick.com.
FT. MYERS, Fla.
NeoMedia Technologies, Inc.
Charles T. Jensen, 239-337-3434
cjensen@neom.com
or
The Kaminer Group
David A. Kaminer, 914-684-1934
dkaminer@kamgrp.com
Anywhere, Anytime Access to Brands via Cell Phones and Mobile Wireless Devices
NeoMedia Technologies, Inc. (OTC BB: NEOM), today introduced PaperClick(R) Mobile Marketing Services, giving global marketers and advertising agencies the tools and support to have one-on-one contact with consumers through cell phones and other mobile wireless devices.
NeoMedia's new services empower brand managers and agencies with anywhere, anytime access to consumers, letting them impact the purchase decision when that decision is being made. PaperClick Mobile Marketing Services delivers real-time promotional content, which can be easily updated and changed by marketers, while giving on-the-go consumers one-click e-commerce buying power.
"Marketers and agencies told us they needed to leverage the power of their brands using wireless devices," said Charles T. Jensen, president, CEO and COO of NeoMedia. "PaperClick can use cell phones and PDA's to deliver promotions, sales assistance, product info, purchase options, and more, directly to consumers more cost-effectively than conventional direct-to-consumer methods. Marketers can communicate with consumers, either in retail outlets, at home, or anywhere. And, in addition, marketers can track the effectiveness of product launches, ad campaigns, brochures and posters with real-time monitoring."
Marketer-to-Consumer in One-Click
The latest addition to the Mobile Marketing Services suite lets users of a wide range of already-in-use camera phones "take pictures" of special created codes on packages and promotional items and connect in one-click to marketing information. First available for popular Nokia(R) Series 60 mobile phones, the new capability complements the launch of the PaperClick Mobile Go-Window(TM) this summer and PaperClick for Camera Cell Phones(TM) late last year.
"Only NeoMedia can immediately offer global marketers the complete range of services provided by the PaperClick Mobile Marketing suite," said Mr. Jensen.
Covering the Mobile Marketing Bases
With the use of in-the-market phones, PaperClick Mobile Marketing Services covers the mobile marketing bases.
The patented PaperClick technology range of applications for marketers includes:
-- Word Activation, with marketers registering brand names or tag lines in the PaperClick WordRegistry(TM) created by NeoMedia and Fortune(R) 500 innovator SAIC, originator of Internet domain name registration, and the official repository for PaperClick words. Registered words or tag lines can be entered in the PaperClick Mobile Go-Window, a horizontal text-entry bar on the screen of a wireless device, to link to content from marketers. The Go-Window runs on Windows Mobile(R), Palm(R) and Java MIDP 2.0 (Mobile Independent Device Profile)-based devices including smart phones, the Palm Tungsten C PDA, the Handspring(TM) Treo 600, and others.
-- Created Code Activation, with two-dimensional codes created and placed on packaging, literature, ads, posters, etc., provides a one-click link to marketers' content via popular SymbianOS(TM)-based devices, such as Nokia Series 60 mobile phones;
-- Existing Code Activation, with the ability to use a SymbianOS-based camera phone to "take a picture" of already-in-the-market UPC, EAN, JAN and ISBN codes to link to content from marketers.
Delivering a Highly-Desirable Audience
"Now, NeoMedia has electronically bridged the gap from marketer to consumer with PaperClick Mobile Marketing Services,," said Mr. Jensen.
PaperClick Mobile Marketing Services were designed to deliver a highly-desirable audience . . . the widely-reported demographic of more than a half-billion mobile service subscribers in the U.S. and Europe, 40% of whom have Internet access.
"Right now, NeoMedia can deliver this target audience by electronically bridging the gap between marketer and user via the popular wireless devices in use," Mr. Jensen said
How PaperClick Works
The patented PaperClick platform from NeoMedia links a unique identifier, such as a barcode or a word to a specific URL (Web page) in a five-step process:
Step 1 - Activation - A barcode or word is registered and activated by a product manufacturer;
Step 2 - A PaperClick-enabled device retrieves the code or word;
Step 3 - The device's Web browser is automatically launched and connects to a designated server;
Step 4 - The server retrieves the specific Web page based on the barcode or word;
Step 5 - The Web page is downloaded to the device's screen.
A wide range of "back office" software and services is also available from NeoMedia.
Available to Wireless Carriers and Manufacturers
The PaperClick family of mobile marketing services is immediately available for purchase by wireless carriers and manufacturers of Internet-capable cell phones, smartphones, PDA's and other wireless devices, and for demonstration to IT and wireless industry research analysts and potential partners
Information is available from (630) 435-9200, Ext. 125, or by e-mailing info1@paperclick.com.